Sanderson, the publicly owned supplier of multi-channel retail software solutions has recently implemented their Elucid solution at Transair – the largest and most respected supplier of pilot flight equipment and aviation accessories in Europe. Based in Shoreham, West Sussex, Transair is currently celebrating its 25th successful year of trading. A true multi-channel retail business, Transair manages a successful mail order operation, a rapidly expanding ecommerce channel, a wholesale distribution division and four retail stores at Shoreham Airport, Gloucestershire Airport, Wycombe Air Park and Cambridge Street, London. Following a review of their IT infrastructure, Transair recognised the need to replace their existing system and began searching for an IT solution to support their expanding and complex organisation. The Elucid multi-channel retail solution from Sanderson was chosen for its functionality and flexibility to support multiple sales channels, underpinned by an integrated back office system. The first phase of the project focused on the implementation of Elucid back office at the Transair head office and warehouse facilities, closely followed by the roll-out of EPoS at their four stores. The final phase of the implementation was the launch of the new Trainsair ecommerce site, ensuring a seamless multi-channel operation. Transair is experiencing a number of company-wide benefits since implementing the Sanderson system. The management and staff have seen significant improvements in managing the business through a single integrated system – increased visibility across sales channels, more accurate stock levels, better customer information and improved communication across the company. Elucid provides detailed customer profiling and analysis for more effective marketing campaigns and equips Transair with essential management information for monitoring performance in key areas such as warehousing, procurement and finance. Tom Moloney, Managing Director, Transair commented:“Our investment with Sanderson forms a critical part of our growth strategy. This multi-channel system offers us complete flexibility along with the ability to generate company-wide efficiencies. I am confident that Elucid is the right solution to strengthen our business for future growth.” Ian Newcombe, Managing Director, Sanderson Multi-Channel Solutions Ltd concludes:“We are very delighted that Transair chose Elucid to manage their multi-channel business in its drive for growth and that they are quickly experiencing the benefits of the Elucid system. We welcome Transair as a valued customer and look forward to working alongside Tom and his team in supporting their future business plans.” For more information contact: About TransairEstablished in 1986, Transair is one of Europe’s largest suppliers of pilot and flight equipment, employing over 40 people. The business incorporates mail order, website, warehouse and store based operations at the Transair head office at Shoreham Airport, along with 3 further retail stores in the UK. The company is a truly international business, dispatching over 80,000 orders per year, to more than 100 countries. Transair customers include private pilots and students, flying clubs and enthusiasts, airlines, local authorities, the emergency services, the military and executive charter organisations. About ElucidElucid is the complete multi-channel retail solution that provides cross channel integration and offers your customers Choice, Convenience, Consistency and Customer Service via a single system. Elucid provides all the functionality you need to run your multi-channel business; offering multiple sales channels, fully integrated to a comprehensive back office system. Elucid can help increase order values, order frequency, customer satisfaction, service quality, response time and the growth of your most profitable customers. |
News At A GlanceAbout: Transair Business: Europe’s largest supplier of aviation equipment & accessories Challenge: Wanted a seamless multi-channel sales operation using a single, integrated system Solution: Elucid Benefits: Experiencing company-wide benefits - improved visibility, management information & communication |
