Get The Label hoping for an Appy Christmas with One iota

Get The Label, the market-leading online retailer specialising in discounted branded fashion and sportswear, has today launched its new iOS Application. Designed and developed by the Sanderson Group's One iota, the cloud based multi-channel retail specialist, the transactional App will be accessible on both iPhone and iPad.

After placing a significant focus on developing its mobile strategy, the launch of a fully transactional iPhone and iPad App will give the retailer a significant new channel to deliver sales growth in the run up to Christmas, whilst giving shoppers a new way to purchase its full range.

Helen Heaton, Finance Director said “We are extremely excited about the launch of this new channel with One iota. Over the last few months we have seen a significant increase in shoppers using mobile devices to make online purchases, and our App will allow us to take advantage of the rapid market shift to mobile commerce.”

The App provides a fully integrated shopping experience, including the ability to browse the entire Get The Label range, build and save a basket of goods and then pay securely. Designed to be robust and secure, the App will give customers unparalleled convenience and peace of mind to shop anywhere and at any time.

Damian Hanson, CEO at One iota commented “We are delighted to be working with Get The Label on their mobile strategy. As retail website visits on mobile devices overtake desktop traffic for the first time*, it is critical that retailers have the capability for customers to shop on any device, at anytime and anywhere. Get The Label’s new App allows customers to do just that!”

* Research from the latest IMRG Capgemini Quarterly Benchmarking Report

The new Get The Label App is available to download from iTunes here.