Marketing and Business Intelligence

Need to know your customers better?

With Elucid you have the ability to profile your customers by analysing demographics, buying patterns, order history and returns history. This knowledge is used to create targeted marketing campaigns and promotions, to encourage additional sales. Elucid can identify your most profitable and unprofitable customers using RFM analysis and provides a solid foundation for customer loyality schemes.

Effective target marketing made easy

Elucid records all activity against recipients of promotions using source coding for accurate campaign analysis. You can quickly produce a mailing list of internal or 3rd party use.

Make the right decisions for your business

Elucid provides over 100 structured business reports - as standard, which are tailored to your specific requirements. These powerful reports present detailed, easy to understand information on which to base important decisions.

Elucid Business Intelligence offers the following benefits:

• Faster, more accurate reporting
• Improved decision making process and timescales
• Enhanced customer service using real-time customer information
• Increased control of your business, instant access to critical business information
• Key Performance Indicators – keep your business on track
• Identification of new market trends
• A more responsive business basing quick decisions based on accurate information, creating competitive advantage