M&M Direct Ltd

Founded in 1987, M&M Sports provides 3 million customers with top brands in sports, leisure, fashion and team wear and equipment.  Customers can order via post, telephone or the Web, while limited quantity stock is sold through six retail outlets in the company’s home region of Herefordshire.  Today M&M Sport boasts an annual turnover of £130 million.

To survive the success of its mail order business, the company needed to replace its paper-based management system with flexible technology that would competently handle rapidly expanding sales from a growing array of channels.    

The Operations Director at M&M Sports, explains:  “Using Mailbrain we could manage our selling operation more cost effectively and productively, while continually improving service levels.  We started with mail order, then took on board more Mailbrain modules as the business grew.  Automation now extends to warehouse, telesales, Web and customer satisfaction processes.  Because information is shared across the business there is collaboration between departments, which improves service levels and drives out inefficiencies.”    

Mailbrain integrates traditional and e-commerce channels, via an end-to-end software solution, to provide a single view of the customer throughout the entire distance selling process.