Rohan

Billed as the original travel clothing company, Rohan has been selling high quality outdoor clothing and accessories,  since 1975. The 200-employee company has a loyal customer following and recent growth has seen the introduction of additional retail stores and increased revenues from other sales channels. Rohan has emerged as a true multi-channel retailer selling via four divisions – retail, website, mail order/telephone and wholesale.

Mark Willison, IT & Operations Direct at Rohan comments on the benefits of visibility of real-time customer information, delivered by Midas EPoS:

“Previously if a new customer came to a store and made a purchase, their contact information would be uploaded to head office overnight and it would take a day for the new customer record to be created. Now, within a few seconds, new customer information can not only be viewed in the head office and at all the tills in all the stores. I have a company-wide view of customer data in real-time now, which is a huge improvement.”

“In terms of our customer loyalty programme, having this customer data allows us to track sales activity so we can see if what we’re doing makes sense and the Sanderson systems form a crucial part of this.”