Sanderson lights up electrical wholesaler Smith Bros

Posted by Kate Simpson on Fri, Apr 13, 2012
Sanderson lights up electrical wholesaler Smith Bros

Sanderson, the publicly owned UK provider of software solutions to the Delivered Wholesale and Cash & Carry industries, has won a contract to supply its system to electrical wholesaler Smith Bros (Caer Conan) Wholesale Ltd.

Yorkshire based Smith Bros (Caer Conan) Wholesale Ltd is one of the UK’s largest electrical distributors. To support its growing business, the company implemented the Swords wholesale system from Sanderson to improve warehouse picking operations, efficiently manage stock, increase customer satisfaction and optimise business performance.

Smith Bros also installed the Swords Radio Frequency (RF) solution to manage stock movement operations, ensuring 100% accuracy from the moment stock arrives at goods-in. Up to date stock information helps telesales staff increase sales orders and customer satisfaction – by advising on promotions and alternatives for out of stock items.

Ursula Harris, Admin Manager for Smith Bros, comments:

“A huge benefit for us is that we now have a fully integrated solution that manages all areas of our wholesale business. As the solution is modular we can also add functionality as and when required.”

Jackie Taylor, Sales Director for Wholesale Distribution solutions at Sanderson adds:

“I am delighted that Smith Bros selected Swords to support their business. Swords controls all processes, from telesales, order processing and warehouse activity to accounting – for totally integrated operations. We work closely with all our customers, working towards improved efficiency, success and profitability.”

For more information please contact:
Rita Patel
Sanderson
Tel: 0333 123 1400
Email: rita.patel@sanderson.com
www.sanderson.com


About Smith Bros (Caer Conan) Wholesale Ltd

Established for nearly 200 years, Smith Bros is one of the UK’s largest electrical wholesalers, distributing electrical products throughout the country.

About Swords

Swords, from Sanderson, is a comprehensive software solution for delivered wholesale and cash & carry businesses. Swords integrates all areas of the supply chain, balancing the demands of sales, purchasing, stock and cash flow. Sophisticated business intelligence facilities provide powerful management information to aid business decisions, improve efficiency, reduce costs and raise customer service levels.

 

News At A Glance

About: Smith Bros (Caer Conan) Wholesale Ltd

Business: One of the UK’s largest electrical wholesalers, distributing electrical products throughout the country

Challenge: To support its growing business, improve warehouse picking operations, efficiently manage stock, increase customer satisfaction and optimise business performance

Solution:  Swords

Benefits:  Smith Bros now have a fully integrated solution that manages all areas of our wholesale business