Sanderson drives new generation growth at Awan Marketing

Posted by Kate Simpson on Thu, Aug 25, 2011
Sanderson drives new generation growth at Awan Marketing

Sanderson, the publicly owned UK provider of software solutions to the Delivered Wholesale and Cash & Carry industries, has won a contract to supply its Wholesale Distribution system to Awan Marketing plc.

Established in Birmingham in the 1970’s, Awan Marketing supplies local retailers with a wide range of household goods including homewares and garden equipment. Today the company stocks more than 15,000 items and serves a customer base of over 7,000 throughout the UK, Europe, Africa and Asia.

The company’s directors Adam and Salman Awan, decided to build on the success and reputation of the company and invest in a new purpose built warehouse, enabling them to service their growing customer base and significantly expand their product range. Recently, Awan Marketing experienced further growth and needed a system to manage both their cash & carry and delivered wholesale businesses. The company chose Swords to integrate all areas of their operations, to support the company’s expansion and improve the overall efficiency of their business. The Swords system manages the demands of purchasing, pricing, stock and warehouse management, key operational areas for Awan Marketing.

The Swords system benefits Awan Marketing by replacing time consuming manual processes with an automated, company-wide system, enabling the company to deliver a high quality service to their valuable customers. Stock management is significantly improved as the company has instant access to real-time stock information – increasing stock control and avoiding under and over-stocking situations with informed buying decisions. Telesales also benefit from complete visibility of stock levels and product information, enhancing customer service with alternative products for out-of-stock items and notifying customers of relevant product promotions.

Sanderson is the preferred supplier to the Nisa-Today’s Group which is the UK’s largest buying consortium and this was another contributing factor in choosing the Swords solution. As a Nisa-Today’s member, Awan benefits from group buying power, offering their customers the very best prices on a wide range of branded products.

Mr Nasir Awan, Managing Director of Awan Marketing comments:

“The Sanderson solution was the natural choice for our company to support our sales growth and expansion. It integrates our new warehouse operations with the rest of the business, significantly improving stock visibility and providing essential business information. This is an invaluable benefit to all our employees and strengthens our decision making process.”

Jackie Taylor, Sales Director for Wholesale Distribution solutions at Sanderson adds:

“I am pleased that Awan have chosen Swords to support the next generation of their business. The solution delivers real business benefits, reduces manual working processes, and supports their fast moving company developments. We look forward to helping Awan build on their company successes and reputation.”

For more information please contact:
Rita Patel
Tel: 0333 123 1400
Email: rita.patel@sanderson.com


About Awan Marketing plc

Awan Marketing was established in 1976 as a small retail business in Birmingham. Awan has grown to become a key distributor for top brand electrical names like TDK, Hitachi and Phillips and stocks over 15,000 lines of toiletries, fancy goods and household goods. With the investment into a new 35,000 sq ft warehouse, the company aims to build on its success and reputation.

About Swords

Swords, from Sanderson, is a comprehensive software solution for delivered wholesale and cash & carry businesses. Swords integrates all areas of the supply chain, balancing the demands of sales, purchasing, stock and cash flow. Sophisticated business intelligence facilities provide powerful management information to aid business decisions, improve efficiency, reduce costs and raise customer service levels.

 

News At A Glance

About: Awan Marketing plc

Business: Awan Marketing supplies local retailers with a wide range of household goods including homewares and garden equipment

Challenge: Needed a system to manage both their cash & carry and delivered wholesale businesses

Solution: Swords

Benefits: Replacing time consuming manual processes with an automated, company-wide system, enabling the company to deliver a high quality service to their valuable customers.