East-n-West set to deliver new operational efficiencies with digital and specialist wholesale software from Sanderson

Posted by Rita Patel on Thu, Jun 28, 2018


Leading food and catering wholesaler East-n-West has invested in the latest digital and specialist wholesale software from Sanderson to support its rapid growth. The company supplies grocery items to over 5,000 customers a week, through its cash & carry, wholesale and retail channels.  

East-n-West has signed up for new digital solutions to expand its business and provide the best possible customer service for their customers. The digital solutions CRM and ePOD are available on mobile and tablet devices. The latest CRM will enable field staff to answer queries on-the-spot with direct access to customer and stock information whilst the electronic proof of delivery system (ePOD) enables staff to extend delivery services when out on-the-road.

The company has also chosen the new customer app to future-proof its business and provide ultra-quick and convenient ordering for their customers. Additionally, they have selected the web solution to enhance customer experience and generate more sales with improved visibility of offers.

The specialist software, Swords from Sanderson, will also drive more efficiencies in stock control and warehouse operations. By using the Radio Frequency warehouse management system, significant cost savings will be generated from improved picking accuracy and as a result of instant access to real-time stock data, better customer service will also be delivered.

Mr Kavit Lakhani, Director, East-n-West, comments:

“We had outgrown our existing system and needed a new solution to support our business expansion plans. We were impressed with the Sanderson solution and its capability to support all areas of our business from sales to warehouse management. The digital solutions, CRM and ePOD, will enable field staff to look after our customers’ needs whilst on their premises and the web solution and new app will allow us to differentiate in a competitive marketplace.”

Jackie Taylor, Sales Director for Wholesale Distribution solutions at Sanderson adds:

“East-n-West is a great example of how Sanderson solutions support company expansion. We are looking forward to seeing the company grow and increase efficiencies using our digital and specialist software solutions designed specifically for the wholesale and cash & carry industry.”



For more information please contact:

Rita Patel

Tel: 0333 123 1400

Email: rita.patel@sanderson.com