ME+EM disrupts the fashion market with Sanderson Multi-Channel software
ME+EM has been hailed as ‘fashion forward enough to work on the front row’ by The Telegraph and counts Claudia Winkleman, Cara Delevigne and Amal Clooney among its celebrity fans. Now, the fast-growing luxury fashion boutique is scaling its success by integrating the Sanderson multi-channel retail system into its business operations.
Customer service with style
In the highly competitive womenswear industry, ME+EM is making waves by combining great quality, long-lasting garments with affordable prices. The fashion disruptor turned over more than £11 million in 2018 across its website, five stores and concessions at Selfridges in London and Manchester, and the brand is ambitious to keep expanding its horizons.
To ensure it continues this growth trajectory, ME+EM has invested in the Sanderson multi-channel retail suite to ensure it delivers a smooth customer experience across all operating channels.
On-trend retail technology
After launching the Sanderson Elucid EPOS solution in early 2019, ME+EM has now rolled out the system in full to enhance its data capture, reporting and analytics capabilities. Through the Elucid EPOS and Magento ecommerce integration, ME+EM is able to control order fulfilment through a central portal, while managing its warehouse and stock requirements in real-time.
With its high-profile clientele and endorsements from fashion editors, the retailer is focused on enhancing its customer experience online and in-store. Sanderson is the perfect fit for ME+EM, as our technology already powers dynamic retail brands including Joe Browns and Richer Sounds.
Shared brand values
Using the Sanderson system, ME+EM now has complete data consistency across its whole business, to understand each customer in 360-degree detail, however and wherever they shop.
Data visibility is also transforming ME+EM’s back-office operations, powering its warehouse picking and packing processes, and integrating with its Magento ecommerce platform to deliver exceptional online customer experiences.
“ME+EM is a brand that combines quality and affordability, much like us, so we have a lot of synergy,” remarks Christian Brooks, Divisional Managing Director at Sanderson. “The management team really understand the need for a strong technology infrastructure to support both rapid growth and long-term scalability.”
Sanderson will continue to work collaboratively with ME+EM as its brand grows to unlock additional features and services, starting with business intelligence software.
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