One iota grows global footprint in South Africa working with TFG brands Sportscene and Totalsports

Posted by Laura Wrigley on Thu, Dec 19, 2019

One iota, leading provider of cloud-based digital apps to global brands, is pleased to announce it is working with global retail giant, The Foschini Group (TFG) based out of South Africa.

TFG has appointed One iota to provide digital solutions for its leading athleisure brands, Sportscene and Totalsports, and is already piloting the technology at its flagship stores in Fourways Mall, Johannesburg - the largest shopping centre in South Africa.

Visitors to TFG’s Sportscene and Totalsports stores will be able to browse each brand’s full online catalogue and make purchases in-store, all via One iota’s cloud-based apps deployed on kiosks. The intuitive touchscreen enables customers to explore engaging, shoppable content, as well as order and pay for items beyond those available in-store.

One iota & TFG Kiosk image (2)

TFG joins a prestigious portfolio of brands already using One iota’s technology, including JD Sports, HUGO BOSS, Life Style Sports and Superdry. The TFG brands, Sportscene and Totalsports, will benefit from One iota’s extensive experience; bringing global best practice to the rapidly developing cross-channel retail opportunities in South Africa, with the aim of constantly improving the customer experience and generating additional sales opportunities as a result.

One iota’s Managing Director, Chris Brooks, commented: “Myself and the team are very excited to be working with one of South Africa’s leading retailers. Our AWS cloud-based commerce platform helps to ensure costs are optimised when running proof of concept pilot projects. We are confident that our in-store digital solutions will deliver the sales growth that other clients have experienced, and we’re looking forward to building a long-term partnership with TFG.”

Greg Walsh, TFG’s Head of Omni-channel Systems, added: “Given One iota’s experience in retail’s athleisure sector and the strength of its cloud-based platform in supporting in-store commerce, we were keen to work with them on a number of proof of concepts and pilot projects. Together, we will continually test, learn and iterate to improve the customer experience and sales conversion across all of our stores.”

To find out more about any of One iota's digital solutions, visit 


For more information, please contact:

Laura Wrigley, Marketing Manager