Richer Sounds champion of customer service excellence selects multi-channel solution from Sanderson.

Posted by Sarah Taylor on Mon, Oct 08, 2018

We are delighted to announce that one of the UK's most customer service focused retailers, Richer Sounds has chosen and gone live with the Sanderson multi-channel retail system.

The Richer Sounds Story

Founded by pioneering business guru Julian Richer in 1978, Richer Sounds is one of the most successful HiFi and home entertainment retailers in the UK, serving customers across the UK via 52 nationwide retail stores, telesales and ecommerce channeIs.


"As a Brand that prides itself on customer service, choosing a technology partner that could ensure we continue to improve our customer's experience was paramount. We use the Elucid system to manage stock, deliver customer service and handle in-store sales which is fully integrated with our ecommerce platform to deliver a true multi-channel experience for customers. We have formed a close working relationship with the team at Sanderson and look forward to working with them for many years to come."

Julie Abraham, CEO Richer Sounds


A business openly obsessed with customer service, Richer Sounds had reached a point where they needed a new company-wide system on which to execute their customer focused multi-channel retail strategy. The flexibility to adapt their business processes and extend their multi-channel retail capabilities were core requirements, as was the need for the new multi-channel system to be fully integrated with their new ecommerce platform.

No stranger to ground-breaking initiatives, Richer Sounds scoped an ambitious dual project of implementing its new retail ERP and ecommerce systems at the same time. They needed a partner who could deliver to tight timescales, embrace the complexity of the project, and offer the professional resource to review existing business processes.


To achieve this Richer Sounds chose Sanderson and the Elucid multi-channel retail system to integrate and efficiently manage their in-store EPOS, telesales, B2B, back office operations and ecommerce integrations moving forward. A key requirement was to provide an innovative retail store solution that offered Click & Collect, quotations, returns and repairs and enabled the store team to deliver exemplary customer service.

Richer Sounds has company-wide visibility of information with full system access in 52 stores and offices. They benefit from a single customer view across all channels, allowing them to map and analyse customer interactions, gaining a deeper understanding of behaviour to help drive further improvements in stock management and service delivery.

Richer Sounds is just one of many retailers benefiting from Sanderson Multi-Channel Retail Solutions, others include Thorntons, OKA Direct, Richer Sounds, Hotel Chocolat and Office.

For more information please contact:

Sarah Taylor

Tel: 0333 123 1400