Sanderson would like to congratulate all the winners of the 2016 Direct Commerce Association’s annual awards, which are synonymous with recognising and rewarding excellence in the multi-channel sector. The annual ECMOD awards recognise multi-channel retailers that have “Every Channel Mastered Optimised and Delivered”. This year we are delighted to learn that six of the categories were won by users of our multi-channel retail solution, Elucid. Many congratulations to Fife Country, OKA Direct, Wall London, Bio-Gard/Muck Munchers, Sarah Raven, and particularly to Simon Brown of Joe Brown’s for his Lifetime Achievement award.