Business Intelligence Insights: How to Present Visual Data Your Team Understands
Don’t miss out on valuable business intelligence insights by failing to present visual information effectively.
Is bad presentation of information killing good decisions in manufacturing?
Lack of data is rarely a problem for today’s manufacturers. What can be a problem is making sense of all that data.
DATA: facts (quantities, values, names etc) from which other information can be inferred; numbers and characters input into a computer.
The Chambers Dictionary, 1998
Rows and columns of numbers can mean nothing to a manager. Convert them into a well-designed graph and the trends become easy to spot, leading to informed decisions.
“The more you see, the more you know.”
Aldous Huxley, The Art of Seeing
Visual data presents raw facts in a graphical form that’s easily accessible to analysts and decision-makers.
“A quarter of our brain is devoted to the function of vision. The visual cortex is the most massive system in the human brain.”
Not just pretty pictures . . .
Visual data delivers accessible business intelligence insights.
Infographics (documents which present information in a graphical form) chart the rise of visual data. In 2012, infographic became one of the most commonly used keywords in Google search.
But converting information into images isn't about creating decorations. It’s about allowing individuals and teams to make better informed decisions.
Businesses invest heavily in data capture systems, integration and processes. However, these are of little use unless staff can easily interpret outputs and reports.
Working together on visual data, PepsiCo and Safeway improved forecast accuracy by 35%.
“Intuitive visualisation techniques can turn massive amounts of data into actionable insights, virtually at the speed of thought.” Monica McCombs, Vice President, Safeway
Colour issues . . .
Like all communication, visual data must be done well to be effective.
For all its benefits, visual data also brings challenges.
“Colour is an important element in visual data, with traffic lights being a classic example of a graphic warning sign. But 8% of men have weaknesses in their colour vision, with an inability to distinguish between red and green being the most common.”
www.nhs.uk, Colour Vision Deficiency
Too clever by half?
Colours aren’t the only communication issue
The most effective visual data solutions remove scope for misunderstanding and avoid ‘chartjunk’ – images which look nice but fail to convey new information.
Sometimes, people show data in a fancy format just because the option is there. We’re all keen to make good-looking presentations - but bar charts, dials and pie charts are popular for a reason!
Picture the benefits . . .
A snapshot of business intelligence insights available through visual data
“Faster decisions: most people are visual learners and 90% of all the information received by the brain is visual.”
Easier interpretation: a well-designed graph or image is constructed to answer specific questions such as ‘Which area needs improvement?’ or ‘What does our customer base look like?’
Improved communication: one set of figures can say different things to different people. Visual data highlights the key messages for everyone to see.