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  • Foot Shop

    “Without such a flexible system we might not have been able to grow and develop the business into the profitable organisation it is today.”

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Driving sales growth via channel and global expansion with Elucid.

Delivering exemplary customer service to a nation of growing feet


It’s not just the nations feet that are reported to have grown by two sizes on average over the last four decades, UK-based multi-channel retail company Foot Shop has more than trebled turnover during their 35-year history.

Foot Shop sells specialist footwear, socks, hosiery and foot comfort products around the world through its two brands, Cosyfeet and Walktall. The company represents a true-multi-channel organisation operating mail order catalogue, contact centre, online and store channels.

The flexibility of the Elucid multi-channel system has been a crucial part of Foot Shop’s growth – supporting new routes to market and new sales channels including Amazon, eBay and JD Williams. The Elucid system has consistently delivered increased operational efficiencies through various projects.

Key benefits:

  • £100,000 cost savings in the first year of new warehouse system
  • Improved operational efficiencies – goods in, warehousing capacity, virtual stock allocation
  • Enhanced stock availability, accuracy and transparency
  • Business growth via new channels – B2B, marketplaces, affiliates
  • Key integrations to facilitate entry into global markets
  • Increased turnover and profits
  • Flexibility to support business initiatives


“Elucid has certainly helped us keep pace with the market and we enjoy the flexibility that it offers. It’s an off-the-shelf system and we’re able to adapt it to meet the demands of our business.”

You can download the full case study here.



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