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  • Richer Sounds

    “We needed a new end-to-end solution that could future proof our business across all sales channels.”

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Richer Sounds turns up the volume on customer experience.

Elucid case study - Richer Sounds


Richer Sounds is not just a trailblazer in electronics, but the retail sector as a whole. For more than four decades, it has built a huge army of followers by focusing on unparalleled customer service.

The retailer approached Sanderson with a brief to provide new, flexible technology to future-proof the Richer Sounds business across its network of 53 stores, website, marketplace and corporate channels. Sanderson delivered a new technology platform to Richer Sounds in less than 12 months resulting in the following benefits:

  • Enhanced customer service capabilities with improved sales and CRM capabilities across 54 stores and offices

  • Slicker operations through automated task management, easy to use dashboards and reporting, and faster roll-out of promotions across all channels

  • Increased control and de-risking of IT infrastructure from greater flexibility and autonomy

  • Empowered colleagues through intuitive sales and product functions helping teams to work more efficiently and track performance

    You can download the full case study here.

Richer Sounds

“Our colleagues can carry out every transaction through a single system, which is vital in delivering a seamless in-store experience.”



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