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  • Richer Sounds

    “We needed a new end-to-end solution that could future proof our business across all sales channels.”

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Richer Sounds turns up the volume on customer experience.

Elucid case study - Richer Sounds


Richer Sounds is not just a trailblazer in electronics, but the retail sector as a whole. For more than four decades, it has built a huge army of followers by focusing on unparalleled customer service.

The retailer approached Sanderson with a brief to provide new, flexible technology to future-proof the Richer Sounds business across its network of 53 stores, website, marketplace and corporate channels. Sanderson delivered a new technology platform to Richer Sounds in less than 12 months resulting in the following benefits:

  • Enhanced customer service capabilities with improved sales and CRM capabilities across 54 stores and offices

  • Slicker operations through automated task management, easy to use dashboards and reporting, and faster roll-out of promotions across all channels

  • Increased control and de-risking of IT infrastructure from greater flexibility and autonomy

  • Empowered colleagues through intuitive sales and product functions helping teams to work more efficiently and track performance

Richer Sounds

“Our colleagues can carry out every transaction through a single system, which is vital in delivering a seamless in-store experience.”

You can download the full case study here.



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