Richer Sounds turns up the volume on customer experience.
Elucid case study - Richer Sounds
Richer Sounds is not just a trailblazer in electronics, but the retail sector as a whole. For more than four decades, it has built a huge army of followers by focusing on unparalleled customer service.
The retailer approached Sanderson with a brief to provide new, flexible technology to future-proof the Richer Sounds business across its network of 53 stores, website, marketplace and corporate channels. Sanderson delivered a new technology platform to Richer Sounds in less than 12 months resulting in the following benefits:
- Enhanced customer service capabilities with improved sales and CRM capabilities across 54 stores and offices
- Slicker operations through automated task management, easy to use dashboards and reporting, and faster roll-out of promotions across all channels
- Increased control and de-risking of IT infrastructure from greater flexibility and autonomy
- Empowered colleagues through intuitive sales and product functions helping teams to work more efficiently and track performance
“Our colleagues can carry out every transaction through a single system, which is vital in delivering a seamless in-store experience.”