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  • Richer Sounds

    “As a Brand that prides itself on customer service, choosing a technology partner that could ensure we continue to improve our customer’s experience was paramount.”

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The champion of customer service excellence is live with Elucid across 52 stores.

Which! Retailer of the Year Richer Sounds implements Elucid multi-channel retail solution across 52 stores and offices


Founded by pioneering business guru Julian Richer in 1978, Richer Sounds is one of the most successful HiFi and home entertainment retailers, serving customers across the UK via 52 nationwide retail stores, telesales and ecommerce channels.

A business openly obsessed with customer service, Richer Sounds had reached a point where they needed a new company-wide system on which to execute their customer focused multi-channel retail strategy.

Requirements included:

  • A single customer view across all sales channels
  • Improvements in stock management and service delivery
  • An innovative retail solution that offered Click & Collect, quotations, returns and repairs
  • Full system access across 52 stores and offices
  • A partner who could deliver to tight timescales
  • Flexibility to adapt their business process and extend their multi-channel capabilities
  • Integration of their in-store EPOS, telesales, B2B, ecommerce and back office operations

Richer Sounds

“We use the Elucid system to manage stock, deliver customer service and handle in-store sales which is fully integrated with our ecommerce platform to deliver a true multi-channel experience for customers.”

You can download the full release here.



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