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  • Tottenham Hotspur

    “The day of the 2017 kit launch was one of our biggest online sales days ever, which is testament to the robust capabilities of the Sanderson system during peak trading periods.”

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Raising its retail game with Sanderson.

Priam case study – Tottenham Hotspur


Tottenham Hotspur unveiled its new-look responsive website in spring 2017, replacing separate mobile and desktop platforms with “a unified experience” for supporters. The newly designed site from Sanderson offers a range of new services and personalised features to online customers, as the Club continues to grow and evolve its retail offering.

Tottenham Hotspur is a long standing user of the Priam multi-channel retail software solution which manages their website, customer service and fulfilment channels. The Sanderson system forms a pivotal part of their technology infrastructure, allowing the club to regularly innovate its retail proposition and delivering key benefits:

  • Year on year ecommerce sales growth
  • 2017-18 kit launch – one of the biggest online sales days to date
  • Increased levels of online personalisation
  • Real-time stock visibility across the business
  • Increased capacity for managing peak traffic
  • Better flexibility to drive ecommerce sales and increase conversion rates

You can download the full case study here.


“The Priam system is supporting our retail growth and the new site performance capabilities have made a massive difference. One of the best things about the system is the real-time stock visibility – we never have a problem fulfilling orders because we know where the available stock is located, at all times.”



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