Customers shopping across multiple channels must enjoy a seamless experience as they switch from channel to channel. Key to this is being able to view the customer as a single entity across all channels.
Thanks to Sanderson marketing and CRM, all customer activity and interaction is centralised regardless of sales channel or touchpoint, providing a single view of the customer.
Provides innovative tools to create promotional campaigns and targeted offers that let you reach the most profitable customers, based on buying patterns
Build and manage targeted promotions that can boost sales, drive existing customer purchase activity and increase profitability. Segment customers by campaign responsiveness and target your inactive and active customers with unique special offers and promotions to encourage customer loyalty
Software engineered specifically for the multi-channel retail sector by Sanderson, with on-going and continued support from our expert team
Analyse the profitability and success of your campaigns using detailed and accurate reporting tools. Use key customer demographics and Recency Frequency Monetary value (RFM) analysis to shape your campaign strategy
“We knew we needed a much more sophisticated CRM capability to make the most of the data we were collecting. At the same time, we were also struggling to cope with our web fulfilment system & we were delighted to discover that Sanderson could solve both these problems in one go.”
Beaverbrooks the JewellersRead more