Digitally-savvy customers are looking for a full retail experience. As shoppers become more digitally driven, retailers need to look to connected technology to bring new online and digital shopping experiences into bricks and mortar outlets, to build loyalty and boost sales.
Connected technology is now a critical part of the in-store experience, and retailers can use technology to bring eCommerce in-store to sell their full product range and even out-of-stock items. Retailers can utilise the highly sophisticated devices customers themselves carry into the store to provide a truly personalised shopping experience in-store.
One iota’s cutting edge in-store technology, including interactive walls, digital signage, integrated & standalone kiosks and assisted selling iPads, will help you create an interactive shopping experience that will drive sales in-store and build engagement and interaction between your retail staff and your customers.
As omni-channel retailing becomes more prevalent, it’s essential that retailers consider every channel to ensure their eCommerce capability extends across mobile, tablet and native apps, as well as traditional desktop sites.
One iota’s cloud-based platform, MESH, allows retailers to extend their existing eCommerce capabilities across any device or channel, cost effectively and quickly, with just a single integration with their existing systems.
The growth of interactive technology gives retailers the opportunity to connect with customers in intelligent and fully interactive ways, with customers encouraged to tweet, post or share their photos and experiences whilst visiting the store.
By using a number of integrated and connected channels such as apps, beacon technology, push notifications and digital signage, retailers can ensure they are engaging with their shoppers to provide them with timely and relevant content to increase their loyalty and build brand engagement.
“Sanderson Group's One iota have proved to be the ideal partner for us – developing and implementing a fantastic in-store iPad solution which fully integrates with our existing business systems.”