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Help your customers increase sales with easy‑to‑use mobile technology

Designed for use by wholesalers' customers, the new app targets 'always-on-the-go' retail and foodservice customers, offering greater flexibility and control over their orders.

The latest digital innovation from Sanderson, the mobile customer ordering app, has been designed to make a positive impact on your sales and sharpen your competitive edge.

Available for both iOS and Android devices, the wholesale ordering app provides easy-to-use 24/7 ordering for your customers. Users can link seamlessly to the fully responsive web ordering system.

Target the ‘always-on-the-go’ customer

Time-saving features include; instant barcode scanning for convenient ordering and user-managed favourites for fast repeat orders of frequently bought products.

Make a positive impact on your sales

As well as 24/7 ordering, the app informs your customers of your current promotions, special offers and additional services, boosting potential cross-selling opportunities.

Improve order control

With access to account management, your customers can search your full product range, view their order history, manage payment notifications and even track their deliveries in real time.

Give greater flexibility to your customers with our mobile customer app

For use by wholesalers' customers, instant access to account management and on-the-go ordering are just some of the benefits of our mobile customer app. Contact us to find out more or download the brochure.

Designed for wholesalers' customers

With our mobile customer app, your customers will benefit from:

  • Fast product searching and ordering with simple filter options
  • Barcode scanning for convenient ordering on-site
  • Quick and easy ordering of regular lines with user-managed favourites
  • Direct access to essential product information such as product images, allergens, ingredient and nutrient information
  • Visibility of current wholesaler promotions and services
  • Real-time online tracking of orders and deliveries
  • Account management features to keep track of order and payment history, and more
  • eGuides
  • Infographics
  • Slideshares
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Who we work with


At Filshill we are committed to providing our customers with an excellent service and the app is helping us to strengthen this. Our customers are impressed with how intuitive the app is and now use it to trade with us. It saves time for our customers and provides us with another channel to communicate with them. The app is becoming invaluable already and is proving to be a powerful sales tool.

Fehad Shehzad, IT Manager, JW Filshill.

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