Sanderson, the publicly owned UK provider of software solutions to the delivered wholesale and cash & carry industries, has won a contract to implement its wholesale industry-specific IT solution, including the latest Radio Frequency (RF) and Mobile CRM systems at Anzac Wines & Spirits, to support the company’s growth and increase operational efficiencies across the business.
Based in County Antrim, Anzac Wines & Spirits is one of Northern Ireland’s leading drinks wholesalers; a family run business that has been supplying a wide variety of alcoholic drinks to restaurants, hotels and retail outlets for over 25 years. Recently demand for its products and services has grown substantially and so too has the need for greater operational control.
Anzac Wines chose the wholesale IT solution, Swords, as it is unparalleled amongst other software systems in the marketplace. Major strengths of the single IT system include its core ability to integrate all operations, which improves visibility of information across the business and offers complete flexibility, so the company can add functionality as it develops. It will also increase efficiencies throughout the company’s sales operation, from order entry through to delivery. Using Swords, the telesales team can benefit from quicker access to customer details and real-time stock information, streamlining the order process and improving customer service levels. The team can also access sales promotions and offer flexible pricing to eligible customers.
The Sanderson solution is set to generate further efficiencies in the warehouse with the latest Radio Frequency (RF) solution. The RF solution is to be used in the ‘goods-in’ area, enabling goods to be checked and matched against purchase orders at the point of delivery. This eliminates errors at goods-in and ensures 100% stock accuracy.
Additionally Anzac Wines is looking forward to the introduction of the Mobile CRM system, which increases staff productivity and boosts the operational efficiency of the sales team. Using the latest mobile devices, the Mobile CRM app allows staff to work efficiently whilst away from the office with 24 hour access to essential stock and customer information.
Garry Connolly, Managing Director, Anzac Wines & Spirits comments:
“Sanderson was recommended to us from a fellow wholesaler who has experienced many benefits using the Swords solution and we didn’t hesitate to get in touch. One of the reasons we chose the system was our need for efficient stock control, the RF solution will help us to achieve this by streamlining the stock take process and providing accurate data for reporting.
Also the team is really excited about working with the Mobile CRM system as it will save valuable time and help staff improve customer relationships. Having real-time information at your fingertips is a welcome bonus for our field sales team, helping them to answer stock queries, provide quotes and capture valuable customer feedback."
Martin Beatty, Product Director for Wholesale Distribution solutions at Sanderson adds:
“Our wholesale system was designed specifically for wholesalers like Anzac Wines & Spirits who will be maximising its use throughout their business, from head office through to the sales team on the road. A great quality of the system is its flexibility to grow with the company and also its ability to control and manage growth. We look forward to supporting Anzac Wines’ success today and into the future.”
About Anzac Wines & Spirits:
Anzac Wines & Spirits is one of Northern Ireland’s leading drinks wholesalers. The family run business has been supplying the trade for over 25 years. The company has grown extensively year-on-year and plans to support this growth with the latest technologies and by investing in personnel skills.
About Sanderson:
Sanderson is one of the UK’s leading technology providers, supplying end-to-end multi-channel retail and wholesale solutions. Sanderson Group has over 250 customers of all sizes, using its proven solutions for wholesale operations, retail, mail order and ecommerce.
About Swords
Swords, from Sanderson, is a comprehensive wholesale industry-specific IT solution for delivered wholesale and cash & carry businesses. Swords integrates all areas of the supply chain, balancing the demands of sales, purchasing, stock and cash flow. Sophisticated business intelligence facilities provide powerful management information to aid business decisions, improve efficiency, reduce costs and raise customer service levels.
For more information please contact:
Rita PatelTel: 0333 123 1400
Email: rita.patel@sanderson.com
www.sanderson.com
